She possesses the complete skillset with a wealth of experience. She is an especially strong people leader, able to level-up her team while delivering results for the organization.
Your Marketing Is Running. It's Just Not Going Anywhere.
Activity isn't strategy and spend isn't growth.
What most companies need isn't more campaigns or budget. It's clearer strategy, stronger leadership, and someone accountable for both. That's what I do.
12+ YEARS BUILDING MARKETING ACROSS AGENCY, B2B SAAS, AND CONSUMER TECH
Who I work with
We're probably a good fit if...
- You're a founder who has been running marketing yourself and knows it's time to hand it off properly
- You have a marketing manager or small team but no senior leader setting the strategy above them, and results are showing it
- You've worked with agencies and felt like they never really understood your product
- You're post-Series A and need marketing to become a real growth engine
- You want someone embedded and accountable, not a consultant who sends decks
WHAT PEOPLE SAY
She has this rare ability to lead with both empathy and clarity. No matter what situation gets thrown at her, she handles it with confidence and a level of insight that's hard not to admire.
Responsible not only for great marketing successes, but also for building and cultivating an exceptional team through excellent hiring and management.
What I've actually done
A few highlights from 12+ years of work.
- 01
First marketing hire to Series A
Built the function from scratch, grew with the company through its highest growth period, and helped close a successful Series A round.
- 02
Reversed a multi-year organic traffic decline
Diagnosed what wasn't working, rebuilt the strategy, and delivered two consecutive years of record growth.
- 03
Rebuilt a team after 90% turnover
Stabilized, rehired, and relaunched a full marketing function without losing momentum.
- 04
Coached first-job marketers into director-level leaders
Built the kind of team environment where people grow into the best version of their careers.
Strategy is the start, not the finish
Strong marketing strategy only gets you so far. Someone has to build the team that executes it, develop the people on it, and make sure the whole function is set up to perform. That's the part I'm especially good at.
I've been a first marketing hire. I've built teams from scratch and rebuilt them after near-total turnover. I've hired 20+ marketers across every discipline, coached junior talent into senior roles, and turned underperformers into contributors. I bring the same level of ownership a full-time Head of Marketing would, because that's exactly what I've been.
Where I work
Building your marketing function
Strategy, team, and infrastructure from scratch or from a mess.
Learn more →Fractional leadership
Embedded, accountable, senior marketing leadership on a part-time basis.
Learn more →AI in your marketing practice
Most marketing teams are underusing AI or using it inconsistently. I help teams figure out where it actually fits and how to build it into the way they work.
Learn more →Ready to stop being your own Head of Marketing?
I work with a small number of clients at a time so I can show up properly. If the timing feels right, let's talk.