Client testimonial from the VeloraCX CEO will be added here.
Here's How We Can Work Together
I offer three core services. Most clients find their needs span more than one, and that's completely fine by me.
Building Your Marketing Function
Building a marketing function means more than hiring a few people and setting a budget. It means designing the org structure, defining the roles, writing the job descriptions, running the interviews, onboarding the team, building the performance framework, and making sure everyone is set up to perform from day one.
I've built marketing functions from scratch and rebuilt them after near-total turnover. I know what it costs to get it wrong, and I know what it takes to get it right.
What this includes
- •Marketing org design and role definition
- •Hiring strategy and candidate evaluation
- •Onboarding and ramp planning
- •KPI and OKR framework development
- •Performance management and team coaching
- •Playbook and process documentation
Best for: Founders ready to build a real marketing team for the first time, or companies that need to rebuild after significant team change.
Fractional Marketing Leadership
You need senior marketing leadership. You're not ready, or it doesn't make sense, to hire it full-time. I embed with your team on a part-time basis, own the strategy, and stay accountable to the direction we set together.
Every engagement looks a little different. Some clients need someone embedded and hands-on. Others need a strategic partner in the background. Either way, I show up and I deliver.
What this includes
- •Marketing strategy development and ownership
- •Channel prioritization and budget allocation
- •Demand generation and pipeline strategy
- •Team leadership and cross-functional collaboration
- •Executive reporting and OKR management
- •Go-to-market planning and launch execution
Best for: Founders ready to hand off marketing, or teams with a junior marketer who needs senior strategy above them.
AI in Your Marketing Practice
Most marketing teams are underusing AI or using it inconsistently. The opportunity is to build it into how your team thinks and works, not treat it as an afterthought.
I help teams identify where AI can realistically save time, improve output, and reduce reliance on headcount or agency spend. This isn't about chasing every new tool. It's about finding what's practical and repeatable for your specific team and making it stick.
Best for: Marketing teams that know AI should be part of how they work but aren't sure where to start.
How it works
Simple to start. No long commitments.
We talk
A 30-minute call to understand where your marketing is at, what's not working, and whether I'm the right fit for what you need.
We scope it
If there's a fit, I put together a simple engagement proposal. Most start as a monthly retainer with a defined scope. No lengthy contracts.
I get to work
I show up, I do the work we agreed on, and I keep you informed every step of the way. You'll know what we're doing, why we're doing it, and what we're learning.
A few practical things
Most engagements run on a monthly retainer with a defined scope. Every engagement starts with a short discovery conversation to understand what you actually need before we commit to anything.